The discovery of the Standard Model Higgs boson in 2012 represented a thrilling triumph for the particle physics community and an outstanding achievement for the LHC. Even though the unraveling of the puzzle of the Higgs boson completed the final chapter of the Standard Model's book, a number of major questions in particle physics remain unresolved. In my presentation, I will discuss how the SM Higgs boson can be exploited for new discoveries. In particular, I will review a set of searches where the Higgs boson decays in an exotic, non-SM, fashion. I will conclude my presentation with an overview of the future of the LHC.